Express Next Day Delivery

Quick summary

Type of medicine

Topical Antipruritic Cream

Works by

Soothing Itchy Skin

Active Ingredient


Effective within

Varies by Individual



Side effects

Skin Irritation, Allergic Reactions

Medication details


E45 Itch Relief Cream 50g is a trusted topical treatment designed to provide relief from itching and discomfort associated with various skin conditions. This comprehensive guide aims to provide you with detailed information about E45 Itch Relief Cream 50g, including its description, directions for use, ingredients, potential side effects, and important warnings.

Itching, a common skin sensation, can be triggered by a variety of factors, including dry skin, insect bites, allergies, and skin conditions such as eczema and dermatitis. E45 Itch Relief Cream is formulated to alleviate itching and soothe irritated skin, making it an invaluable addition to your skincare routine.


Using E45 Itch Relief Cream 50g correctly is essential to maximize its effectiveness and ensure your safety. Here are the steps for proper application:
Clean the Affected Area: Before applying E45 Itch Relief Cream, clean the affected skin gently with mild soap and lukewarm water. Pat it dry thoroughly with a soft, clean towel.
Apply a Thin Layer: Squeeze a small amount of E45 Itch Relief Cream onto your fingertip. Apply a thin and even layer of the cream to the itchy or irritated areas of the skin. Use only enough to cover the affected skin, avoiding excessive application.
Gently Rub In: Using a gentle, circular motion, massage the cream into the skin until it is fully absorbed. Ensure that the cream is evenly distributed over the affected areas.
Frequency of Application: The recommended frequency of application may vary depending on the cause and severity of your itching. In most cases, E45 Itch Relief Cream can be applied two to three times daily. Follow the guidance provided on the product packaging or by your healthcare provider.
Duration of Use: Continue using E45 Itch Relief Cream as needed to relieve itching and soothe the skin. It can be used as often as required. If itching persists or worsens, consult your healthcare provider for further evaluation and guidance.
Avoid Contact with Eyes and Mucous Membranes: Be cautious to prevent contact with the eyes, nose, mouth, and mucous membranes. If accidental contact occurs, rinse thoroughly with water.


E45 Itch Relief Cream 50g contains a combination of active and inactive ingredients designed to address the specific needs of itchy and irritated skin:
Active Ingredient:
Lauromacrogols: Lauromacrogols are known for their soothing properties and their ability to provide relief from itching. They work by reducing skin irritation and calming the itching sensation.
Inactive Ingredients:
The formulation may also include other inactive ingredients, such as emollients and stabilizers, to improve the texture, spreadability, and overall efficacy of the cream.

Side Effects

E45 Itch Relief Cream is generally well-tolerated, but some individuals may experience mild side effects. Common side effects may include:
Temporary Skin Irritation: Some users may experience temporary skin irritation, redness, or a burning sensation at the application site. This is typically mild and transient.
Allergic Reactions: While rare, some individuals may develop an allergic reaction to one or more components of E45 Itch Relief Cream. Allergic reactions can manifest as skin rash, itching, redness, or swelling. If you suspect an allergic reaction, discontinue use and seek medical attention.
It's important to note that these side effects are generally mild and temporary. If you experience severe or persistent side effects, discontinue use and consult your healthcare provider.


Before using E45 Itch Relief Cream 50g, consider the following warnings:
Allergic Sensitivity: If you have a known allergy to any of the ingredients in E45 Itch Relief Cream, do not use this product, and inform your healthcare provider.
Avoid Internal Use: E45 Itch Relief Cream is for external use only. Do not ingest or apply it inside the mouth, nose, ears, or any internal body cavities.
Not for Treating Underlying Causes: While E45 Itch Relief Cream can provide temporary relief from itching, it does not treat the underlying causes of itching. If your itching persists, consult your healthcare provider to identify and address the root cause.
Pregnancy and Breastfeeding: If you are pregnant, planning to become pregnant, or breastfeeding, consult your healthcare provider before using E45 Itch Relief Cream. While it is generally considered safe for external use, discuss its use in your specific situation.
Children and Infants: E45 Itch Relief Cream can be used in children and infants, but it should be done under the guidance of a healthcare provider. Ensure you follow recommended dosage and application guidelines for pediatric patients.

Medically reviewed and published

  • This page was medically reviewed by Dr Sohaib Imtiaz, Clinical Lead on Oct 5, 2023, 2:45 pm

How it works

Share information about your brand with your customers. Describe a product, make announcements, or welcome customers to your store.

View more

Same day shipping and next day delivery


Please read our FAQs page to find out more.

Can I use E45 Itch Relief Cream for itching caused by allergies, such as insect bites or pollen allergies?

Yes, E45 Itch Relief Cream can be used to relieve itching caused by allergies, including insect bites or pollen allergies. Its active ingredient, lauromacrogols, is effective in soothing various types of itching. Follow the recommended directions for application.

Is E45 Itch Relief Cream suitable for relieving itching associated with dry skin?

Yes, E45 Itch Relief Cream is suitable for relieving itching associated with dry skin. It can help hydrate and soothe dry, itchy skin. However, if dry skin is the primary concern, consider using E45's range of moisturizing products for long-term dry skin care.

Can I apply E45 Itch Relief Cream to my child's itchy skin?

Yes, E45 Itch Relief Cream is suitable for use on children's itchy skin. It can be applied to relieve itching caused by various factors. Ensure you follow the recommended dosage and application guidelines for pediatric patients.

Can E45 Itch Relief Cream be used as a long-term treatment for chronic itching conditions like eczema?

E45 Itch Relief Cream is generally intended for short-term relief of itching. It is not a long-term treatment for chronic itching conditions like eczema. For chronic conditions, consult your healthcare provider for a comprehensive management plan, which may include specialized medications.

Didn’t find your answer?

Don't hestitate to contact us